Problem that we have been tried to solve since 2014
The quality of pictures depends on light mostly. Back then smartphones weren’t able to take good pictures under harsh lighting. Pictures that were taken in the shadow, on the sunset, in the evening or even in the afternoon when the sun shines bright but it is right above your head looked bad. And even DSLR cameras couldn’t solve this problem. You should have edited pictures for hours to make them look good.
Chain of Pain with DSLR or Mirrorless
We decided to solve this problem: make it possible to take remarkable pictures without any hassles, under any lighting conditions and with just push of a button.
2014
Relonch Camera was presented at Photokina 2014 in Cologne, Germany
We spent 6 days working at the booth in the Cologne Exhibition Center
The idea was this: each shot is made under unique lighting conditions. And each shot must be “salvaged” (so the face can be seen, for example) in its own unique way. During our practical research we have identified three lighting categories: cloudy, sunny, indoors, and each one has 4 modes.
For each of the twelve lighting conditions we created its own unique adjustment. Over the course of several months we ran through our settings thousands of shots made under each of the twelve lighting conditions. And each time we “filed the edges” of each setting, so it would work the best it can for each one of these photos.
2016
Idea of taking remarkable photos in one click was materialized in Relonch Camera as a service
1.
You took pictures on a Relonch Camera
2.
Camera sent RAW files to Relonch server
3.
Photos were processed according to lighting conditions
4.
You got developed photos to your phone
We established Relonch Photo Club in Palo Alto, California
and made an offer:
Going to travel? Grab a Camera for free
Only pay for photos you keep
Going to travel? Grab a Camera for free
Only pay for photos you keep
People started bringing there cameras to leave them on our wall forever. They didn’t need them anymore.
Relonch AI was a core innovation in Relonch Camera as a service
It was developed to edit photos automatically right after they were captured
Relonch AI was a core innovation in Relonch Camera as a service
It was developed to edit photos automatically right after they were captured
People started taking photos they have never done before. Just in one click:
Top media journalists visited Relonch Photo Club, Palo Alto: