Relonch Story

The way from the case for iPhone
to AI Technology

Problem that we have been tried to solve since 2014

The quality of pictures depends on light mostly. Back then smartphones weren’t able to take good pictures under harsh lighting. Pictures that were taken in the shadow, on the sunset, in the evening or even in the afternoon when the sun shines bright but it is right above your head looked bad. And even DSLR cameras couldn’t solve this problem. You should have edited pictures for hours to make them look good.

Chain of Pain with DSLR or Mirrorless

We decided to solve this problem:
make it possible to take remarkable pictures without any hassles, under any lighting conditions and with just push of a button.

2014

Relonch Camera was presented at Photokina 2014 in Cologne, Germany

We spent 6 days working at the booth
in the Cologne Exhibition Center

That concept got wide media coverage

2015

Introducing Lighting Condition Adjustments

The idea was this: each shot is made under unique lighting conditions. And each shot must be “salvaged” (so the face can be seen, for example) in its own unique way. During our practical research we have identified three lighting categories: cloudy, sunny, indoors, and each one has 4 modes.
For each of the twelve lighting conditions we created its own unique adjustment. Over the course of several months we ran through our settings thousands of shots made under each of the twelve lighting conditions. And each time we “filed the edges” of each setting, so it would work the best it can for each one of these photos.

2016

Idea of taking remarkable photos in one click was materialized in Relonch Camera as a service

1.
You took pictures on a Relonch Camera
2.
Camera sent RAW files to Relonch server
3.
Photos were processed according to lighting conditions
4.
You got developed photos to your phone

We established Relonch Photo Club in Palo Alto, California

and made an offer:
Going to travel?
Grab a Camera for free
Only pay for photos
you keep
Going to travel?
Grab a Camera for free
Only pay for photos
you keep
People started bringing there cameras to leave them on our wall forever.
They didn’t need them anymore.

Relonch AI was a core innovation in Relonch Camera as a service

It was developed to edit photos automatically right after they were captured

Relonch AI was a core innovation in Relonch Camera as a service

It was developed to edit photos automatically right after they were captured
People started taking photos they have never done before. Just in one click:
Top media journalists visited Relonch Photo Club, Palo Alto:

This led to a massive media coverage

2018

Since 2018 Relonch AI has been come into cameras of millions people worldwide

HOLLYWOOD Lighting Crew in Your Pocket

We did what no one could’ve done

AI imitated artificial light based on adjustment maps to locally light up specific areas of the scene
Exposure Adjustment Map
generated by Relonch AI
Color Adjustment Map
generated by Relonch AI
Exposure Adjustment Map
generated by Relonch AI
Color Adjustment Map
generated by Relonch AI

Watch how Relonch AI was developed

"Analytics Insights" included Relonch AI in the list
‘The 10 Most Innovative Artificial Intelligence Solution Providers in 2018’
Successful story from the concept to the licensed technology.