Press

  • "FLASHBACK TO FILM"

    "Surprisingly, I actually enjoyed not being able to see or do anything with my photos right after I took them. Whereas I might normally have spent time afterwards crafting the perfect Instagram or Facebook caption for an image, I instead just took a picture and kept going."

  • "REMOVE EDITING HASSLES"

    "The photos sent to me made me feel like they were done by a professional, so I suppose Relonch got that part right"

  • "The 291 itself is free"

    "Each photo you keep costs $1. That financial proposition is what intrigues me most. Over the past five years I've spent $3,000 or so on various cameras and lenses. I've probably processed and kept maybe 300 photos. (Of course, there are another 30,000 or so that are gathering digital dust on various SD cards and hard drives.)"

  • "RELONCH TAKES A COLORFUL APPROACH"

    "Power and shutter buttons. That's all folks"

  • "RELONCH WANTS TO CHANGE ALL THAT"

    "Relonch 291 is the first step toward a world where everybody can have an official photographer of sorts"

  • "RELONCH FEELS YOUR PAIN"

    "The trick, as it turns out, is not to load the camera with features — the newly unveiled Relonch 291 has no thing but a shutter button"

  • "MIGHT BE THE FUTURE OF PHOTOGRAPHY"

    "I'm not a good photographer, and certainly not anywhere in the league of a famed portraitist like Leibovitz. But shots I took this weekend with a red leather-bound review camera provided by Relonch were remarkable"

  • "RELONCH IS EXTREMELY LIMITED"

    "I tested the service over the last several days and was impressed with many of the photos I got back. They looked much sharper and more professional than my typical smartphone pictures"

  • "THINK IT'S JUST A GIMMICK?"

    "The company's algorithms take lighting conditions into account, so photos you get from the camera actually look like what you pictured"

  • "THIS IS FULL AUTO ON STEROIDS"

    "Essentially, Relonch wants to turn photography into a one-button affair that can unleash anybody's creative talent. No need to understand intricacies of light, ISO, shutter speed, or aperture. Relonch is unlike any other service we've heard of"

  • "WORKS UNLIKE ANY OTHER CAMERA"

    "We all love having great-looking photos. But learning how to get the best out of a DSLR or mirrorless camera and then mastering post processing is more of an acquired taste"

  • "BAD AT EDITING PHOTOS?"

    "Kodak's first consumer film camera came with the slogan "you push the button, we do the rest," but a new company is taking that statement to the extreme — and for digital cameras"

  • "NO SCREEN, NO FLASH, NO SETTINGS"

    "Creators think they've found a way to bring better photography to the masses"

  • "IT'S A CAMERA AND AN EDITING SERVICE IN ONE DEVICE"

    "Is your DSLR just gathering dust on a shelf? You haven't figured out the settings yet? You feel way too self-conscious when you compare your photos to those taken by others? Relonch offers you a solution"

  • "WEARS LIKE A BADGE OF HONOR"

    "When I look at a new product, I'm looking for things like specs and a feature list, but Relonch skips almost allof that — on purpose. The idea is basically that you use the super-minimal, leather-wrapped camera to shoot photos"

  • "HASSLE FREE PHOTOGRAPHY"

    "This isn't really designed for photographers, or those that like the process of taking numerous shots, going through selecting their favourites, and editing them to suit"

  • "TURN THE PHOTOGRAPHY INDUSTRY ON ITS HEAD"

    "Instead of paying for a high-end camera, something that can run several thousand dollars, with the Relonch you only pay for your favorite photographs and those will only cost you $1 per photo"

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