Design is not just what it looks like and feels like.

Design is how it works.

— Steve Jobs
5 NOs on the path to remarkable photos
  • No Screen

  • No Flash

  • No Settings

  • No Zoom

  • No SD Card

No Screen
Only the viewfinder

We’ve removed the screen so that you are not distracted by reviewing photographs, but keep searching and shooting. The viewfinder is the best way to immerse yourself in the shot, especially in bright sunlight.

No Settings
Only one button

Settings and modes are pointless if no one can figure them out. We’ve left one special mode that allows you to shoot confidently under any conditions.

No Flash
Just Natural Lighting

We took away the flash, because a built-in flash kills the picture. We believe that natural lighting, even in low light, makes a photo real, alive, and remarkable.

No zoom
Only the prime lens

Having a zoom is handy. However, a good zoom is heavy, huge, and expensive. Everything else compromises picture quality. We picked the ideal lens for shooting in any conditions. The best way to get a close-up shot is to actually get close.

No SD Card
Only a sim card

With Relonch, there’s no need to transfer your photos from an SD cards. Your camera automatically uploads all images to the Relonch cloud through its built-in SIM card.

I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.

— Steve Jobs